from: the bbc blogs Davos by risa
i’m glad there’s many a goodly blogger reporting on what the industry leaders are saying about where they’re heading with the world economy and you know, web 2.0.. wish i could be there.. thanks to bbc’s tim weber at the word economic forum for this:
For companies web 2.0 means that they can get constant input from their customers.
Nike’s Mark Parker says that “we’re getting a lot of insights,that we wouldn’t have got”.
It’s “Incredibly exciting, powerful collective intelligence”. And it is leaking into the real world, with customers designing and ordering their own sports shoes.And as this is a business conference, it is not just about users creating their own world, it has also been noted that the interaction of web 2.0 will revolutionise advertising, because it will be highly personal and targetted.
YouTube’s Chad Hurley says that what he is working on right now – and says “pre-roll” adverts (played before a clip) should not be longer than three seconds max.
And pay attention YouTubers: Chad says that they may soon share ad income with people who upload their own videos in an attempt to “support creativity”.
Ms Reding (Flickr founder, and Canadian!) says governments should stay well out of the internet, but should act to get rid of “territorialisation of internet rights”. Governments should be the enablers who make the internet happen, and she said the EU would speak up for net neutrality – which would give everybody equal access to the web.
Go Ms Reding!
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